You might have noticed a recent trend towards logo printed calico bags in Australia. Part of this owes to the ban on single-use plastic bags in supermarkets, but there are a lot of options to replace these disposable items. The reason custom calico bags are leading the pack is the fact they're made from a natural fibre, cotton.

Promotional Cotton Bag Black

Why is Cotton Such a Popular Material?

Cotton calico is a popular option for shopping and tote bags because cotton is a natural material that lasts a long time, but doesn't cost a huge amount of money. Woven from unbleached cotton materials (often not fully processed) cotton calico has a rustic look that is popular among Aussie consumers for its Earthy look and soft feel. Calico also holds ink well, making it an ideal choice for promotional bags.

Why is Calico an Ideal Bag Fabric?

Calico is a lightweight material which is why it is a preferred option for grocery and shopping bags. Many Aussies prefer to carry calico bags as their go-to shopping option because they add no real weight to handbags or backpacks when stowed. However, the benefits of calico don't end there! Calico is a sturdy material that can withstand considerable weight for its depth and much of this owes to the fact that it is made of natural fibres. The other benefit of natural fibres is they're minimally processed, unlike bags made from artificial materials. With an increasing number of Aussies concerned about the impact they have on the environment, calico bags made from sustainably sourced cotton are hot!

Join The Revolution

Australian consumers love cotton calico bags so if you're looking to promote your brand, why not check out our range of cotton bags that come individually printed with your logo design. Your brand will look amazing and gain exposure if the bags are distributed at an event or as part of a marketing campaign!